Mastering the Message: Leading with Focus and Fierce Integrity

Laser Focus

Rachel Tobin exudes the polish, energy, and warmth you’d expect from a seasoned Public Relations executive. With an easy-to-talk-to charm that naturally draws people in, it's no surprise she counts her enthusiasm and upbeat attitude as keys to her professional success. A true journalism veteran, Rachel built a rich career before launching her firm, TobinInk. Her resume spans Creative Loafing, The Weather Channel, The Daily Report, the Atlanta Business Chronicle, the Atlanta Journal-Constitution, and the Jackson Spalding PR firm. By the time she ventured out on her own, Rachel had cultivated deep, cross-sector connections throughout Atlanta — relationships that laid the groundwork for a confident and successful launch.

The PR world moves fast, and Rachel is, by her own account, “always popping.” Thriving in a deadline-driven environment takes more than energy — it takes precision and discipline. “You can’t drop balls on anything — client work, finances, managing employees — it’s a lot to juggle,” she says. “Being hyper-focused on what we do well and what we don’t do is a huge win.” At TobinInk, that focus is media relations. When clients need something beyond their niche, Rachel strategically partners with firms specializing in those areas. The result is a complete solution without compromising the firm’s core strength.

This same laser focus guides Rachel's approach to preventing burnout. Acknowledging the finite nature of time and energy, she devotes herself to three priorities: her business, health, and primary relationship. A believer in the work hard/play hard philosophy, Rachel is a triathlete and speaks four languages. Her passion for travel and commitment to carving out “brain downtime” fuel the joy and creativity she brings to her work.

Rachel offers women entrepreneurs two powerful pieces of advice: become financially literate and surround yourself with trusted financial advisors. A solid financial foundation is key to sustainable success, whether it’s structuring pricing, setting up an accounting system, or managing cash flow.

Rachel Tobin’s story is a masterclass in intentional living and leadership. With sharp focus, authentic connections, and joyful discipline, she’s making an impact in PR and building a legacy on her own terms.